Branding in the Cannabis Sector: Regulations, Restrictions and Tips on How to Market Your Brand

Marketing a business can be a difficult task and often requires a high level of expertise to properly engage with a specific audience. When it comes to marketing in the cannabis sector, what do you need to know? How do licensed producers (LPs) communicate about a product that is highly regulated?

In this webinar, our panel of experts discussed the risks, advantages, guidelines, government regulations and best practices for building a brand in the emerging cannabis industry.

Topics include:

• Risks of getting it wrong and benefits of getting it right
• Recent LP guidelines for self-regulation
• Government regulations
• How to build a brand

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External Speakers:

Maxim Zavet - President, Emblem Cannabis
Corey Herscu - Chief Executive Officer, RNMKR PR