Doing Business in Canada: Protecting Luxury Brands From Counterfeiting (Part 1)

This article is Part 1 of Protecting Luxury Brands From Counterfeiting, a four-part series on the legal and practical issues luxury brands most often face when operating in or selling to Canada.

For luxury brands, an anti-counterfeiting strategy in Canada begins well before a seizure, takedown request or lawsuit. The threshold question is whether the brand’s rights position is strong enough to support fast, credible and commercially effective enforcement when a problem arises.

This first article outlines the legal frameworks and concepts, addresses legal and operational readiness, and highlights practical measures that can strengthen a luxury brand’s position if counterfeiting arises in the course of doing business in Canada. For many brands, early preparation is key to effective enforcement.

To read the full article, click here.