Andrea C.
Kroetch
Partner
Admitted to the Ontario Bar: 2012
Andrea is an intellectual property, privacy and data protection lawyer who draws from her curiosity and entrepreneurial spirit to find creative legal solutions for her clients. She excels at adapting to evolving laws and addressing novel problems, making her a trusted expert in her field.
Andrea is a member of the firm’s Intellectual Property and Litigation & Dispute Resolution Groups. Her practice covers a broad spectrum of IP matters, with a particular focus on technology and IP transactions, all aspects of trademark law, from clearance and prosecution to opposition, enforcement and copyright law. Andrea also provides strategic guidance on intellectual property issues related to acquisitions, licensing and commercialization. She regularly advises clients on marketing and advertising laws, including those under the Competition Act, as well as on federal and provincial privacy law and data protection issues, such as Canada’s Anti-Spam Legislation (CASL).
Andrea represents a diverse range of clients, from local startups to large multinational corporations and government agencies. Her work spans multiple industries, including fashion, food and beverage, tobacco, cannabis, consumer products, public agencies, financial services, manufacturing and pharmaceuticals.
Professional Involvement
Memberships
- Member, International Trademark Association (INTA)
- Member, Intellectual Property Institute of Canada (IPIC)
Teaching Activities
- Lecturer, The Osgoode Certificate in Intellectual Property (IP) Licensing Program
- Course Director and Lecturer, "Understanding Trademarks," IPIC/McGill Summer IP Courses, McGill University, July 2024, 2025
Co-Author, "From Molise, With Love: Federal Court Says Identical Geographic Descriptors Not Enough for Confusion," Aird & Berlis LLP, The Spotlight, February 10, 2026.
Co-Author, "Artificial Intelligence, Real Risks: Legal Due Diligence Issues and Purchase Agreement Provisions Aimed at Managing AI Risk in M&A Transactions," Aird & Berlis LLP, Capital Markets Bulletin, March 26, 2025.
Co-Author, "Put Your Best Foot Forward: New Amendments to Trademark Legislation Require Best Evidence at First Instance (Among Other Changes)," Aird & Berlis LLP, The Spotlight, March 20, 2025.
Co-Author, "A Question of Use: TMOB Begins Pilot Project for Registrar-Initiated Trademark Expungement Proceedings," Aird & Berlis LLP, The Spotlight, January 24, 2025.
Co-Author, "Stay Vigilant: Trademark Owners Targeted in Recent Wave of Phishing Emails," Aird & Berlis LLP, The Spotlight, November 27, 2024.
Contributing Author, "Advertising and Marketing Law," LexisNexis Practice Advisor.
Author, "Chapter 1 - The Intersection of Intellectual Property, Data Protection, and Privacy," LexisNexis The Practitioner’s Guide to Privacy in M&A (forthcoming).