Joanna L.
Pitkin

she / her / hers Partner
Call to Bar:

Admitted to the Ontario Bar: 2010

PITKIN_Joanna-18650-web

Joanna is an intellectual property lawyer who enjoys developing and nurturing relationships with clients and colleagues alike. Her experience working as a former sales and marketing executive in the wine industry provides Joanna with a unique perspective on brand development. She finds excitement in new business ventures and is committed to helping clients realize the full value, potential and authenticity of their IP.

Joanna is a member of the firm’s Intellectual Property Group. She is a registered trademark agent in Canada. Her practice focuses on domestic and international trademark prosecution, including clearance opinions and handling contentious matters (oppositions and expungement proceedings). Joanna is experienced in advising clients ranging from independent business owners and start-ups to multinational companies with global portfolios. She advises Canadian and international clients on the creation, clearance, prosecution, opposition and enforcement of trademarks. Joanna also advises on advertising, marketing and branding strategies, including the review of consumer packaging, labelling and point of sale materials, contest and promotion review and competition law compliance.

Community Involvement

  • Reading in the Classroom (TDSB) – Volunteer
  • Co-Author, “Cannabis IP Strategy in an Uncertain Regulatory Environment,” Canadian Lawyer InHouse, September 1, 2018.
  • Co-Author, “En Francais S’il Vous Plait: Navigating Quebec French Language Requirements,” Ridout & Maybee LLP Website, September 2016.
  • Co-Author, “Fifty Shades of Colour; Registering Colour Trademarks,” Canadian Lawyer InHouse, Vol. 11, Issue 1, January 2016.